So You Want to Start A Nutrition Business!It is a great time to be in the business of helping others live a healthier lifestyle. The business of nutrition and wellness is good business! The market is huge and growing.According the Centers for Disease Control and Prevention over 34 % of the population are overweight and more than 33 % are obese. Many of the remaining30+% can benefit from learning more about being fit and eating well.Yet many of the experts in food, nutrition, health and fitness are not business experts. So they start a business and then struggle to make enough money. A few simple changes can make a big difference.Here are five steps to tune up your wellness business. Follow this advice and to get more clients to hire you and earn more income.1. Run your business like a business not like a hobby. What does this mean? This means you work. It does not mean you simply work when it is convenient. When you are not engaged delivering services to your clients you are marketing your business to attract more clients. This also means you pay attention to your money including incoming sales and outgoing expenses and investments.It means investing in your business and not trying to do it all on your own. You need to spend money to make money. Do what you do best and delegate or hire the rest. That may mean spending can get ahead of income because you are investing for the business you want to have – not the one you currently have.One way to test if you are running your business like a business owner or hobbyist owner is to give yourself a performance review. Do you meet or exceed expectations? Or need improvement. Do you deserve a raise or a promotion? How about appointment to head up a key project in your company? What is your area for growth (aka weakness) in the coming year2. Be crystal clear on your niche and know your ideal client very well. Often times there is resistance to selecting a specific niche due to the fear of not having enough business. Actually the opposite is true. It is much easier and more effective to market to niche. You can more easily become the expert in your specific niche.A niche makes marketing your business more affordable. When you carve out a specific niche, you can target your marketing message and make it more clear, precise, and easy for your ideal client to hear and say “s/he gets me!”3. Have a marketing message that makes clients want to find out more. There are two common mistakes entrepreneurs make regarding their marketing impact statement or E-Speech. One is talking about yourself and your services and credentials on your website home page or when answering the question what do you do.The second mistake is a marketing impact statement that is vague or confusing. This mistakes is often due to a lack of clear understanding of your ideal client and the pain or problem your business satisfies. Make your marketing impact statement all about your client, their problem and your business solution. Speak to them in their own words – everyday language not jargon.4. Integrate all the parts of your business into a systematic, profitable business model. Small business owners often have a variety of marketing tools and tactics but no systems, no strategies, no business model. A website, blog, social media, advertising, health fairs or brochure will not be effective unless they are integrated into an overall strategy to grow the business. A profitable business model is a written and graphic description of how the business makes money from client attraction strategies through all client contact, customer service, additional purchases and referrals5. Put it together and put it to work. Success results from taking action. Many times, it is easier to stay stuck in the planning and learning mode. Stuck in your office instead of out in front of customers. Stuck waiting for perfect. Running a successful business means getting to know as many potential ideal clients as possible. When you offer an intimate business service such as health and wellness, face to face is the best way to build the know, like and trust steps that precede buying your services.
You should involve the expert services of an accountant as soon as you have decided that you are going to set up a business in New Zealand. You will need to take a number of key decisions right at the beginning and your accountant can help you get these decisions right. Not that many of these decisions cannot be rectified later, but, if you get them right in the first place, you can get on with establishing your business. You should note that the Inland Revenue recommends that every business owner has a business agent (normally an accountant) to oversee tax affairs.Unless you have a substantial amount of business experience, you are going to need a lot of help in establishing a successful business. You will find that a good accountant is a one-stop shop for a whole host of business services that you may require. Their services range from accounting & taxation to business advisory services such as business planning and business organisation. Obviously, your accountant is going to charge for their services, just like any other professional. But don’t be afraid of asking about their fees in advance so that you know exactly what their advice is going to cost.Here are 3 popular business structures:Set up an appropriate business entity with the help of your chartered accountant. The three most common business structures in New Zealand are sole traders, partnerships and limited companies. Here are just a few salient features for each one:Sole traderThe owner or proprietor owns the business outright and is completely in control. The owner is entitled to all the profits (or suffers all losses) of the business and is personally liable for the business’ debts. There are much less registration formalities and business can generally commence immediately.PartnershipTwo or more people “join hands” to run the business and they share the investment and management duties. They share profits in a predetermined percentage and each partner is personally liable for all the debts of the partnership. It is always advisable to draw up a partnership agreement in writing so that there are no ambiguities or disputes later. Here again, only minimal registration is required.Limited Liability CompanyThe company is a separate legal person and trades in its own right. The legal process known as incorporation and the reservation of the company’s name needs to follow procedures laid down in the Companies Act. The liability of the shareholders and directors is generally limited to their investment in the shares of the company, unless they’ve provided personal guarantees to lenders or can be proven to have traded recklessly.So, with the help of your chartered accountant, you’ll be able to choose the structure that suits your business objectives. If you are about to start a business in New Zealand, all the best. Get the best start possible by hiring a top-flight accountant.Many people thought that Mark Gwilliam FCCA was crazy to leave the UK and the security of well paid jobs at Barclays; Arthur Andersen and KPMG. Now he chooses the hours he works; the people he wants to work with; lives in stunning New Zealand with his family and works from home.
Traveling during holidays can be made easier if you plan your trip carefully. Here are some tips for stress-free holiday travel.Try avoiding the main travel dates and peak travel times. For example, traveling the day before Thanksgiving, or on the last couple of days before Christmas, can be a very stressful and expensive experience. Everyone is traveling at the same time, so there will be congestion on the roads if you are driving, and most flights are fully booked weeks or even months in advance. If you can travel a few days earlier, you can often save money and find traveling easier and less crowded. Some people prefer driving or flying on Thanksgiving Day, because airfares are much cheaper than on the day before Thanksgiving and if you drive, roads can be much more peaceful.If you are traveling on a budget and are looking for cheap airfares, the best way to find them is to travel outside the peak travel times and to book ahead. The days before and after the main holidays, such as Christmas, New Year’s Eve, Thanksgiving and Easter, are the busiest days when everyone wants to travel, and prices for flights are high. If you can be flexible with your traveling schedule, try flying earlier or later than everyone else does. This works whenever you need to find low fares for flights. Weekends are always the most expensive times to fly, and if you can travel in the middle of the week, you can often be surprised at how much lower the prices are.For travel during the busiest holidays, always book flights, train tickets and accommodation as far in advance as possible. Flights as well as hotel rooms get fully booked often weeks or months ahead of a major holiday, and the closer you get to the travel date the higher the costs of traveling will be. If you need to travel during the peak travel days, make sure to make all arrangements months ahead of the time to guarantee a ticket on that flight or the hotel room you need. Try booking online: many travel companies, hotels and airlines offer discounts for Internet bookings.On the day of travel, leave early: during the main holiday season, there are often flight delays at airports and bad traffic jams on roads simply because everyone is traveling at the same time. Leave some extra time for traveling, and you will find it much easier and less stressful.